Eteri McKenzie’s approach is different because it focuses on the nervous system mechanisms underlying behavior, rather than analysing only thoughts, discussing the past, or relying on motivation and accountability.
Many coaching approaches focus on:
  • strategy,
  • productivity,
  • mindset,
  • goals,
  • and accountability.
Traditional therapy may focus more heavily on:
  • past experiences,
  • emotional history,
  • trauma exploration,
  • or psychological analysis.
Eteri’s neuroscience-informed Solution-Focused Hypnotherapy approach focuses on understanding the state of the brain and nervous system when patterns such as procrastination, freeze response, overthinking, burnout, fear of visibility, or anxiety occur.
In her work, the question is often not:
“Why am I like this?”
It is:
“What is my nervous system predicting as unsafe, and how can we help it respond differently?”
This makes the work especially relevant for solopreneurs and founders who already understand themselves intellectually but still struggle to access consistent action.