Training and accreditation are the floor, not the ceiling. Beyond professional body membership, the best hypnotherapist is one who can explain the mechanism behind what they do, not just the method. One who offers an honest assessment before taking your money. One who refers out when something falls outside their scope. In Edinburgh, the hypnotherapy market includes practitioners with very different levels of training and clinical grounding. I am Eteri McKenzie, a clinical hypnotherapist in Edinburgh with a degree in cognitive neuropsychology from the University of Edinburgh and the developer of the Freeze to Forward method, a neuropsychologically grounded approach to anxiety, stress, and the freeze response. That combination of academic background, clinical training, and original methodology is not common in this field. If you are looking for the best hypnotherapist in Edinburgh, those are the criteria I would use, and I would apply them to myself as much as to anyone else.